Aussie Grit Apparel Partners with Ultra-Trail Australia
9 Nov 2018
Thanks to a new partnership between Ultra-Trail Australia and Aussie Grit Apparel, the newly created Aussie technical apparel brand will be available at the event next year in an exclusive relationship.
UTA athletes, supporters and fans competing and spectating at the iconic Blue Mountains destination will be able to sample and enjoy the benefits of this new partnership with Aussie Grit Apparel.
Miles Rose - Head of Partnerships Oceania at IRONMAN is pleased to welcome Aussie Grit Apparel to the Ultra-Trail portfolio.
"Aussie Grit is a special fit for our athletes. Created by an iconic Australian who loves endurance sports, I am confident the trail and running communities will welcome this partnership, and the event range we will create. We are also delighted to see Aussie Grit Apparel promote the partnership through their suppliers and retailers in Australia and the UK," he said.
Aussie Grit Founder Mark Webber said "We are extremely excited to be joining the Ultra-Trail Australia team. We designed and built our gear exactly for races like UTA. As Australia's most challenging trail running event and being set in the beautiful World Heritage-listed Blue Mountains National Park it is the perfect place to showcase our products and put them to the ultimate test."
There will be some great prizes to be won as part of the partnership - promoted through both Ultra-Trail Australia and Aussie Grit channels, including race entries to lucky athletes to compete next May 16th to 20th 2019.
Ultra-Trail Australia Race Director Alina McMaster said "Tom and I are delighted to welcome Mark and the Aussie Grit apparel team to our trail family. We know their apparel will benefit our runners in their goals to be functional, fast and comfortable on the trails."
ABOUT AUSSIE GRIT APPAREL
Aussie Grit Apparel is an Australian technical performance apparel company spearheaded by former Formula One driver Mark Webber.
Like Mark, we are passionate about the benefits of training and being in the great outdoors. It's what we describe as being 'connected to nature.' Our simple goal is to create truly functional, durable and comfortable performance apparel for men and women. Our apparel is designed with the highest quality materials and a careful eye for the details to make sure that you can focus on yourself, not on imperfections in your gear. Although we are a relatively new brand we are excited and proud our products are already winning awards.
Our Women's ¾ running tights were named best tights or shorts of 2018 by Women's Running Magazine.
Aussie Grit Apparel is available online www.aussiegritapparel.com and through selected speciality retail partners.